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Welsh Government – Ministerial Advisory Forum on Ageing (MAFA) – Pension credit media campaign assets and planned activity

Welsh Government

Why we are holding a Pension Credit Day Of Action 15 June

Currently, more than 1.4 million pensioners in Britain receive Pension Credit. However, many are still not claiming this extra financial help that can be worth over £3,300 a year.

Pensioners are being urged to check their eligibility for Pension Credit as new figures show an estimated £1.7bn in benefit is being left unclaimed. We are also encouraging people to help their older friends and loved ones check if they might be eligible.

Next Wednesday, 15th June, we are hosting our second annual Pension Credit Day of Action as part of our current marketing campaign alongside the advertising campaign in national newspapers, online in digital and social channels and in GP surgeries and Post Offices. All State Pension recipients will continue to receive reminders about Pension Credit in the post as part of the Department’s annual uprating communications.

Key Statistics

An estimated £1.7bn in Pension Credit is being left unclaimed.
The financial help Pension Credit can provide, can be worth over £3,300 a year.
Pension Credit can top up a person’s income to a minimum of £182.60 per week for single pensioners and to £278.70 for couples.

Content

You can download leaflets, posters and flyers via the stakeholder toolkit and share with your colleagues and customers – It may be possible to edit them to carry both your logo alongside DWP’s. Please contact [email protected] if this interests you.

You can use our newsletter copy below to support the campaign

Pension Credit

Pensioners are being urged to check their eligibility for Pension Credit, as part of a marketing campaign to help those of pension age with the cost of living. We are also encouraging people to help their older friends and loved ones check if they might be eligible.

Pension Credit gives eligible pensioners a top up to their state pension and could help with heating bills, council tax and possibly a free TV licence for over 75s. Pensioners may still be eligible if they own their own home or have savings (the first £10,000 of savings is ignored).

More than 1.4 million pensioners in Britain claim it but new figures show many more could be missing out.

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