John Lewis in Cardiff to host Trigwell Cosmestics pop-up

A BEAUTY brand will be opening a pop-up shop in Cardiff.

Trigwell Comestics is putting up shop in Cardiff’s John Lewis from Monday October 18 to Sunday October 24.

The space will feature next to world-renowned brands such as Charlotte Tilbury, Bobbi Brown and Benefit Cosmetics and marks the start of Christmas at the department store.

Founded in May 2020, Newport-based Trigwell Cosmetics was created by Zoe Trigwell to offer vegan and cruelty-free premium products “without the expensive price tag”.

The 27-year-old has worked as an award-winning professional makeup artist for years and founded Trigwell Cosmetics in May 2020.

The pop-up is the first time Trigwell Cosmetics has had a physical space and will allow visitors the chance to sample products in person.

Penarth Times: Some of the products offered by Trigwell CosmeticsSome of the products offered by Trigwell Cosmetics

Zoe Trigwell said: “I’m so excited for this amazing opportunity to work alongside a huge brand name like John Lewis.

“I feel extremely proud to be pushing my brand further forward to a wider audience.”

The pop-up shop is part of The Great British Exchange’s pop-up initiative, which aims to help businesses showcase and promote their brand, get real time customer feedback, and make money.


Philippa Thompson at The Great British Exchange, said: “The Great British Exchange is thrilled that Trigwell Cosmetics will be partaking in our Pop-Up shop initiative at John Lewis in Cardiff.

“It was inspiring to hear Zoe’s story of starting up in 2016 and developing her business into a vegan and cruelty-free Welsh beauty brand, offering luxury and affordable beauty products.

“We look forward to seeing Zoe and her team at Trigwell Cosmetics showcasing their brand and amazing product range with their pop-up.”

To find out more about Trigwell Cosmetics, visit 

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