Dementia Advocacy Project launched across Wales

age cymru

Age Cymru launches advocacy project to support people living with dementia

Age Cymru will today (25 November) launch its Dementia Advocacy Project to support older people living with dementia in Wales.

The project will take a person centred approach to make sure people supported by the project will have a voice in the decisions that impact on their lives, and it will help protect those who may be at risk of harm.

As the project is completely independent of any statutory service, it will always put the older people it supports at the centre of decisions about their life without any conflict of interest.

People will be able to refer themselves to the project or be referred by their family or carers. Referrals can also be made by local partner organisations and social services.

Advocates will build a picture of the person with dementia and gain an understanding of their social needs, cultural requirements, and personal wishes.  They will then ensure these are taken into account whenever key decisions are being made about their lives.

Advocates will also be able to support people going through the process of being diagnosed with dementia to ensure they have appropriate care and support.

Age Cymru’s Louise Hughes says: “People with dementia are at risk of being marginalised. Living with dementia should not mean people lose their identity or the way in which they live their lives.

“Independent advocacy is one of the most important ways we can help people living with dementia to express their wishes, be treated as partners and not have decisions imposed upon them.”

The project will be Wales-wide with advocates based in Rhondda Cynon Taf and Merthyr Tydfil; Gwynedd and Anglesey; Ceredigion, Pembrokeshire and Carmarthen; Swansea, Bridgend and Neath Port Talbot; Gwent; Cardiff and the Vale Of Glamorgan; Conwy and Denbighshire; Flintshire and Wrexham; and Powys.

Funded by the Welsh Government, the project will run until March 2022. For more information visit or call 07944996599.

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