‘Dangerous’ new TikTok trend sees people smear lip balm on their EYELIDS to ‘get high’
Doctors are warning of a dangerous new TikTok trend that sees people apply lip balm to their eyelids to ‘get high’ or pull an all night study session.
‘Beezin’, which first emerged in the 2010s, involves people putting Burt’s Bees lip balm around their eyes to imitate and intensify the feeling of being high or drunk, as well as make them feel more alert.
While the trend last decade was short-lived, it is enjoying a renaissance in recent months after videos racked up millions of views on TikTok.
Doctors warned that promoting this idea was ‘dangerous’ because it could cause skin conditions such as eyelid dermatitis and possible infections.
A man applies Burt’s Bees Beeswax Lip Balm to his eyelids in a nightclub in a TikTok video that garnered eight million views
A Burt’s Bees representative told Fox News Digital that while the product may be 100 percent natural, ‘that doesn’t mean it can go on eyes’
Cosmetic scientist Carly Musleh said: ‘The skin on the eyes is super sensitive so doing something like [applying Burt’s Bees there] could cause contact dermatitis’
Burt’s Bees Beeswax Lip Balm, the classic flavor of which contains peppermint, can leave users’ lips feeling cold and tingly. The same effect can be felt on the eyelids when applied there, as the peppermint oil causes a burning sensation which leaves people’s eyes feeling alert.
Videos show people rubbing the lip balm around their eyes and then passing it onto their friends.
But cosmetic scientist Carly Musleh warned against the trend on TikTok.
She said: ‘The skin on the eyes is super sensitive so doing something like this could cause contact dermatitis.
‘But not only that, using something on your lips and your eyes and sharing it amongst other people could carry bacteria and spread infection.’
Eyelid dermatitis is a common condition that leads the skin on or around the eyelid to get dry, itchy, and sore.
A representative for Burt’s Bees told Fox News Digital that while the product may be 100 percent natural, ‘that doesn’t mean it can go on eyes’.
They said: ‘Burt’s Bees tests all of its products, including the Beeswax Lip Balm to ensure they are safe for their intended use. We recommend that people use our products as directed.’
Optometry Times’ Editorial Advisory Board member Milton Hom said the trend could result in ‘a full-blown inflammatory response requiring treatment’.
Burt’s Bees Beeswax Lip Balm has ingredients including peppermint oil.
The brand’s Medicated Moisturizing Lip Balm also contains menthol.
Both of these substances will give a cooling effect where applied, which can also make people feel more alert.
Ms Musleh said that the effect will happen quicker as the skin on the eyelid is thinner.