The challenging road ahead
This is very much a marathon, not a sprint, and even though we’ve made a strong start there is a long way to go. We are cheered by the immense support we’ve had – from the customers in our shops, the incredible response to our emergency appeal, the letters and emails of support and the tireless efforts from all who work or volunteer with Age UK.
We will continue to rely on that support as we move into what will be a really challenging winter. We hope we continue to inspire people to support us, to support the older people in their communities and that people get in touch to see how we can help.
We hope our plan is successful but if we need to take further action, we will, for the sake of the older people we exist to support.