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Aldi takes aim at Asda, Tesco, Sainsbury’s and more in Twitter Christmas panto

This panto – called Aldirella – was first advertised yesterday, and began at 11.20am on Aldi‘s Twitter page today (Wednesday December 22).

Before it officially began Aldi tweeted: “Ladies and gentlemen, children of all ages, please take your seats for the first ever @TwitterUK panto! @Tesco @asda @sainsburys @LidlGB @marksandspencer you’ll like this… #VeryAldiPanto.”

This activity is fairly on form for Aldi, who have previously taken swipes at M&S who have said some of their products, such as the Cuthbert the Caterpillar cake, are derivative of their own.

Tweets posted after began the story, which described Aldirella as “like a budget @Disney princess and couldn’t sing for toffee”.

READ MOREWhat’s in Aldi’s new ‘Exquisite’ Christmas food range

It then took pot shots at Tesco and Sainsbury’s, portraying them as the mean stepsisters from the original Cinderella tale.

Asda was then described as the stepmother “green with envy” due to Aldirella being the fairest in the land.

What products have Aldi launched this Christmas?

Aldi has been busy in the build-up to Christmas launching a number of food and homeware products for the festive season.

READ MOREAldi releases luxury candle range in time for Christmas

This includes champagne cocktails, a vegan festive wreath, luxury Christmas chocolates and luxury candles amongst other items.

The budget supermarket also brought back the best-selling heated airer.

You can buy these products in-store or on the Aldi website.

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